Focus on questions and answers

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Focus on search intent that involves questions. In this regard, an excellent starting point could be the tool  an easy and intuitive tool to understand what users' requests are regarding specific searches.41 % of people who use voice search say it's like talking to a friend and that when they search using voice they don't just say keywords. They ask questions.Focus on using long-tail conversational keywords in your content as this will help you better answer natural language questions.You need to find the natural language keywords that your target audience is most likely to ask you about.Create content that answers questions  to drive conversions at an easy reading level.Update your content often.


Keep it fresh.Markup language: Questions must be Special Data  marked correctly in <h2> headers.Answer any existing questions in the Google My Business Q&A section.Create interesting questions about your products and services that will drive conversion.If you don't have content to start with, look at your reviews for ideas for FAQ content. The reviews you already have are written in natural language and give you content about what your customers are asking for.Strategy 4. Use structured dataStructured data is meta-information inserted into the HTML code of a web page to provide additional data about sites and pages and to allow semantic search engines to better classify their content. It is a standard format that allows Google and other search engines to better navigate a site, to understand the relationships of the pages and to obtain structured information (precisely) on the contents.Do you want an example?





The following markup classifies the contact details page as containing contact information.Schema.org structured data markup example for a contact pageYou can also use schema to enable search improvements and get a visually appealing result on the search engine results page (SERP).For example, if we manage a cooking blog, we can use the appropriate schema.org markup to provide the search engine with information relevant to our recipe.For example, look at what a good markup with structured data produces on the Google page: recipe name, comments and ratings, details on the number of calories and cooking time.Result of applying schema.org in a cooking blogHere is the structured data that was used on the blog page to provide the search engine with this information. Complicated isn't it? For these activities you should contact your trusted web agency.