Nearly half of all U.S. internet users have visited Facebook to check online...

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Mark Zuckerberg, champion of the decades-old prom picture, the neighborly squabble, the adorable baby pictures, announced yesterday that the Facebook News Feed is about to undergo a fundamental shift. Because “passively reading articles or watching videos” is bad for human beings, Facebook is pivoting its core away from its current state (inescapable time suck) and towards becoming a platform that helps users have “more meaningful social interactionsdirectory listings - yelp homepage screenshot Facebook Facebook has evolved into a one-stop shop for users to find business pages full of key information and reviews.     

And (calling all BB marketers) % of BB decision makers use Facebook for Benin WhatsApp Number research when selecting a vendor. Learn how to create the ultimate Facebook Business  The prescribed recipe for success in today’s content marketing game looks a little like this: write as many mid-to-high-quality blogs for as many targeted keywords as possible. Write at a breakneck pace, and write your competitors under the table. Challenge the Klingons for interstellar domination. That kind of thing. It’s all very noisy; and, as it turns out, occasionally ineffectual. Even if you control all your content for quality and originality, writing for quantity can be an easy way to sink your site’s search visibility. Why? There reaches a point of diminishing returns. Duplicate content comes into play. Multiple blogs begin to challenge one another for the same keywords.

That piece you wrote about how Napster had a timeless platform, and was going to change music forever, didn’t age well, wasn’t de-indexed, and is now awfully cumbersome for Google to crawl. Content marketers in the habit of working smart while their competitors work hard take their work-promoted-to-work-produced ratio seriously; one, notably, to the tune of 80:20. From a manhour standpoint, that’s a full day spent finding creative ways to promote a blog that took two hours to write. That might sound like an aggressive time commitment, and for your purposes, it might be. The goal of today’s blog is to give you some creative ways to spend the time you’ve allocated to content promotion. Your goal should be to find the ratio that nets you the best return on your work. Data shows companies that publish 16+ blog posts per month get almost 3.5 times more traffic than those that publish 0-4 posts per month. Image via HubSpot If your blog is on the newer side, therefore, and your content budget is low, your ratio might look more .