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If your company is not yet added to Google maps , it is worth changing it in What caught our attention in online marketing in ? written by Dawid Kosmalski, December , was full of dozens of interesting marketing campaigns that caught our attention. I decided to choose a few of them not necessarily all of them are highlighted positively. Which of them was the most memorable for you? summary of in internet marketing Gillette – not the best for men? Lets start with a strong January blow, i.e. the famous Gillette ad, in which the brand decided, like a caring parent, to admonish men with the slogan The Best Men Can Be.
No matter how we evaluate the Procter Gamble ad , no one will deny that it Europe Cell Phone Number List sparked a huge discussion. However, I wondered to what extent brands should engage in social issues. At what point does their influence end and, to put it bluntly, they should refrain from commenting on reality while trying to sell their product? Ultimately, its about sales and a better financial result. According to analysts, the razor market has declined in recent years, and Gillette itself has lost a lot to its cheaper competitors. to attract a completely new group of consumers with one advertisement seem quite accurate.

But why was it decided to use such harsh advertising? Procter Gamble quickly revealed dirty stories from the past including Amnesty Internationals report on the use of palm oil and the use of child labor. Nivea did a much more interesting job with the spot, in which the brand addresses the more sensitive part of men without pointing fingers at toxic masculinity. Check if you are looking for I must admit that I am a big fan of this slogan, although I strongly associate it with the not very nice check if you are not behind the door. Although the Pracuj.pl campaign with the boss and the rest was not new in , it is worth appreciating that its next edition was equally impressive. However, I dont wish anyone a boss who talks about raises in this way Is RTM still relevant? For people interested in marketing, RTM is slowly eating its tail .
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