The moments of truth) is divided into main phases

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StimulusZero Moment of TruthDiscoveryConsiderationDecisionFirst Moment of TruthSecond Moment of TruthThird Moment of TruthNow let's see what each phase consists of.The StimulusIt is what we can also call “pain point”, that is, when the consumer begins to feel symptoms of a problem, desire or need. This pain point or stimulus can also be caused by an advertising advertisement, be it a billboard, a banner or a post on social networks.The ZMOT or Zero Moment of TruthIt is that moment between.


he stimulus and the first moment of truth when the consumer seeks all the information they need to List Of US Mobile Number List understand, structure and solve their problem. All this to make a wiser decision when purchasing.The ZMOT or Zero Moment of Truth is an additional stop that the consumer makes after receiving a stimulus. This stop can last from minutes to days, and occurs when the consumer turns on the computer, mobile phone or other device with an Internet connection and consults information about a product or service that they want to try or purchase.





It also occurs when you consult information on the Internet to solve a problem that requires a product or service; for example, “how to buy my first home.”Now, as I mentioned above, analyzing the ZMOT for the Buyer's Journey, I realized that its three phases or stages all occur within this additional stop, which is why I decided to unify them. Next we will see the stages of the Buyer's Journey or Zero Moment of Truth.Discovery (Awareness)It is when the consumer reacts to the stimulus and begins a process of research and discovery .