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In this way, if we manage to identify that our client, as in this case, is on TikTok, we can adapt the advertising format and message to this channel and dispense with the television advertisement that they are probably not going to see. 2. Build customer loyalty Target audience segmentation helps show customers that.


we understand their core problems and that we have Phone Number List   a solution. In addition, we can establish a closer relationship with him, through our communication, so he will perceive us to a greater extent as an ally. Understanding their weaknesses and strengths, as well as the rest of the key characteristics of a segmentation, will allow us to develop a stronger relationship with them, which translates into brand loyalty .



The summary is simple: if we appeal to their most specific needs , they will feel heard and want to return, but for this it is key to have carried out a thorough segmentation. 3.  to the competition The fact of defining our segment helps us better understand the brand positioning that we must have in the market, that is, the image that we want our consumer to have in their mind about us.