Customers directly to a set of actions performed

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Marketing software in order to make the most of the power of big data to target marketing activities. The shift is so great that, according to the Gartner Group, marketing investments are expected to be greater than information technology investments by 2017. The factors determining this shift: Web-based businesses can extract thousands of signals and information from the actions consumers may take on a website (check a price, look at an image, read a review.

Perform a search, etc.) The holy grail of marketing has been found. With increasingly sophisticated technology and data analysis software, marketing can link spending on acquiring new by the customer himself, wherever Job Function Email List he performed them, on the web, on a mobile device or in a physical location. People with their smartphones convey purchasing intentions by scanning a QR code, downloading a coupon or simply walking into a store with their smartphone's GPS active Social networks are providing a new source of demographic data that, combined with Facebook's Open Graph.



Offers the marketing function a new treasure trove of information. These trends are fueling growing demand for marketing automation platforms such as HubSpot, Marketo, Eloqua and many others. Outsourced web marketing activities Because the world of marketing evolves so quickly, companies have been outsourcing their digital marketing efforts to external vendors to keep up. The concept of outsourced marketing is actually nothing new; companies have worked with advertising agencies for years.