Types of Backlinks

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In essence, integrating an effective backlink strategy into your online marketing plan can significantly contribute to the success of your website and the growth of your business.

As we said at the beginning, backlinks are not all the same and have a different impact on your positioning.

Here are the main typologies :

Dofollow : these are the backlinks that slovenia telegram data transmit the value of the source site to the destination site, they are the ones you should target because they increase your PageRank and your authority, to check if a backlink is dofollow you can use a browser extension like MozBar or SEOquake that show you if the rel=”nofollow” attribute is present (if this attribute is not present, the backlink is dofollow);

Nofollow : These are backlinks that do not pass on the value of the source site to the destination site, however they can still bring traffic and visibility to your site;

UGC : These come from user-generated content like comments, forums, and reviews. They are a special type of nofollow backlink that tells search engines that your site is engaging and popular;

Sponsored : they come from sponsored content such as advertising and paid posts, to check if a backlink is sponsored you have to look for the rel=”sponsored” attribute in the HTML code of the link, it is always better to put it if you do a collaboration with the blogger or the site in question to avoid being penalized by Google due to the sale;