Versatility in choosing topics and ease of distributing

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For companies, these can be actions within the Communication Plan, to transmit more in-depth messages to a segmented and qualified audience. This helps improve reputation, among other gains. Let's exemplify. Some brands have a business strategy of being perceived as super-specialists in their area of ​​expertise. One way to highlight this expertise is through podcasts. It is possible to create a weekly program to talk about the segment, with interviews, numbers and other information. Little by little, the audience will see the company as an expert on the subject. Creating a podcast is not very complicated, but it requires investment, a place with good acoustics for recording, adequate equipment and experienced professionals in the various stages of the production process, especially when creating the content.

It's much easier to record a podcast than a video, but that doesn't mean anyone can do it alone at home. The format also allows for fun and creative content, through good conversations and stories. However, it is not enough to turn on the recorder and start talking. The market offers great options for quality content. And only a professional, well-made podcast can compete with what already exists and, effectively, contribute Armenia Phone Number to making the listener a possible consumer, going through the long purchasing journey.BRANDS INVEST IN E-BOOKS TO ATTRACT AND ENGAGE AUDIENCES Surely, you've heard of e-books, short for electronics books , or, in good Portuguese, electronic books. They are everywhere and, if not yet, you will soon receive them by email or find them on a website.



Most of the time, they are offered free of charge by filling out a simple form. You receive the e-book and become part of the company's mailing list , which will send other content in the future, in different formats – articles, infographics, podcasts, etc. The e-book, therefore, is another very useful and practical medium within brands' Content Marketing. Its main feature is the ability to delve deeper into topics, more than blog articles or social media posts, for example. These are books in digital format, which can be read on smartphones, tablets and computers. They can also be printed, like a traditional book. Tailor-made and well-focused, e-books aim to capture leads (contacts of potential consumers), increase sales, expand the public's knowledge on a given subject, among other objectives that positively impact the business.