About setting effective URLs for SEO

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We recommend implementing HTTPS to secure users' connections to your website, regardless of your site's content. Data sent via HTTPS isSecured by Transport Layer Security ( TLS ) protocol. This protocol provides three main layers of protection. Encryption – Encrypting your communications data protects it from eavesdropping. This means that while you're browsing a website, someone can't "listen in" to your interactions, track your actions across pages, or steal your information. Data integrity – No undetected alteration or destruction of data, intentional or otherwise, occurs during data transmission. Authentication – ensures that the user is communicating with the intended website.

You can protect against man-in-the-middle attacks , gain user trust Oman Phone Number Data and realize other business benefits. there is a risk of data falsification and information eavesdropping. Also, the display of "Unsecured communication" next to the URL may make users nervous. How would an uninformed user feel if they visited your site and saw a warning message? They may feel uneasy and may even leave the site. Switching to https is important in order to avoid losing out on the users you have acquired. Additionally, Google's official statement states that ``Google has added https to its ranking signals. In addition to https, search rankings are determined by considering various factors, but the Google official website above As you can see, by switching to https, you have a higher chance of being ranked higher.



In other words, it is necessary to set the URL to https for effective SEO. Click here for an article specifically written about how to make the URL "https" effective for SEO and the SEO effect. Effective URL settings for SEO ② Normalize URLs The second URL setting that is effective for SEO is URL canonicalization . If URLs are not canonicalized, Google will recognize that there are pages with duplicate content, which will have a negative impact on SEO. I would like to quote from our article about URL canonicalization. Why canonicalize URLs? It's a technical topic, but to understand this, you need to know that Google's search engine evaluates pages based on URLs.