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How to improve: Depending on your results, try adjusting your traffic acquisition channels by focusing on other traffic sources like paid advertising or certain social networks.

2.2 Make sure web pages load quickly
Page load time has been an SEO ranking factor since Google introduced its new BERT algorithm in 2019. It can have a significant impact on where your web pages rank in Google, and as a result, on traffic to your website.

Page load time also has a direct impact on our deutschland phone number credibility. According to Neil Patel, 40% of internet users leave a website if it takes more than 3 seconds to load and a one second delay in page response can result in 7% reduction in conversions.

Tools to use: GT Metrix or Dareboost are very useful for monitoring the performance of web pages.

How to improve: In our article on optimizing page load times for your website, we share plenty of ideas for doing just that. But you can already start by compressing the size of images on your website to improve page speed. Time really is money!



2.3 Ensure that your website is responsive
A “responsive” website is one whose formatting changes to adapt to the device you are accessing it from. This is also an important ranking factor for Google, and websites which don’t adapt for browsing on mobile devices are now much less visible in search engine results. So you need to ensure that users have an optimal experience of your website on mobile.


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