As long as I will learn from it learn

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Ranking systems are more complex – this is when Google takes multiple signals (e.g., from crawling and indexing data) and ranks them. Ranking systems are also more “stable than signals,” Illyes said. 4. Why Google doesn’t index everything In short, the Internet is “insanely big,” Illyes said. There are probably hundreds of trillions of webpages that Google has sight of – but there are even more than that Google can’t access (e.g., content behind a login page). “There is virtually no storage you can use to index all of them. It’s not possible to index it in a way you can serve it,” Illyes said. 5. You don’t have to label AI content for Google Labeling AI content is not necessary for Google search – “I don’t think we care” – Illyes said.

But he suggested labeling it if your users DB to Data appreciate it. Humans can cause more trouble than AI on certain topics, Illyes noted. He reiterated once again that Google doesn’t care how content is created – by AI, human or both. “correct information, why would it matter?” Illyes said. 6. AI content = no typos One thing Illyes noticed while analyzing the output of ChatGPT and generative AI tools is that it doesn’t have typos. “Computers don’t make mistakes unless they were instructed to,” he said. 7. Why niche sites were impacted by helpful content update When it comes to helpful content, niche sites often don’t fall into a category Google is looking to promote. To be clear, here Illyes was not referring to all types of niche sites, he was mostly talking about affiliate-type of niche sites that are heavily money-driven. 8.



You can see gains between core updates If your site is impacted by a Google core update, you should start working on things that could help your site improve and get pushed back up in Search results. “Maybe the next core update will help you more. Don’t think of updates in isolation. We’re using hundreds of signals to rank pages,” Illyes said. He said waiting and holding your breath between core updates would be bad for your website’s health. 9. Comments could signal that a site has an active community While many websites removed comment sections and forums in the past 10 years, Illyes said that comments can be good. “Especially if I know the site has a strict rule about how users can behave on the site, then I would trust info from those users more,” Illyes said.