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It can also make sense to include a benefit for the user in the CTA. Example: “Log in and stay informed” instead of just “Log in”. UX Playbook Call To Action UX Playbook Retail Value Proposition (RRPs) : Show the user what benefits your site and products bring to them, what advantages your site offers them. Free shipping, discounts upon registration and much more should best be found in the visible area: Google’s UX Playbook UX Playbook Retail Ensure readability : Content and information must be easy to read.


Therefore, you should pay attention to sufficient font sizes, but also Special Data good color contrasts. Show the search field : on mobile, the search is usually symbolized by the famous magnifying glass - if the user clicks on it, the search field opens. However, Google advises in the Playbooks to display the search field directly. Because: Users who search convert significantly more often! Best practice example UX from Google UX Playbook Retail 3. Loading times should be as short as possible Loading times that are too long can cost conversions - especially in the mobile sector, users are impatient and want to access content quickly. 4.



Mobile first! You've probably already noticed: Google only uses mobile pages as examples in its playbooks - a clear indication that website optimizers should no longer think in a desktop-focused way! In general, it is advisable to use the “mobile first” approach when designing your website, i.e. design the mobile version first . However, which devices your site visitors use always depends on the industry and target group - so be sure to take a look at Google Analytics.