To choose secondary colors

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These colors are present on the brand's website, in advertisements and in communications on its social networks and the combination reflects joviality, avant-garde and at the same time simplicity. Source: Brandemia How to choose your brand colors? Before effectively defining your company's brand colors, it is important to establish the identity of your business . The colors will be a reflection of your organization, therefore, you must first understand what values ​​and messages you want to convey.

Once you have the brand identity well defined and you know what each Croatia Phone Number List of the colors represents, you can start choosing the best alternatives. Are you ready? Then, follow the following steps. Choose your primary color The primary color may be the one that most identifies with your business depending on its meaning. Remember that you can choose a different shade that is unusual if you want to give your brand a more innovative look. However, if you prefer to give your brand a more classic feel, you can use a more traditional color.



Set secondary colors When you have already chosen the main color, it is time to choose the secondary colors. It is important that in addition to thinking about the meaning of the color, you also focus on the aesthetics, so that there is harmony in your combination. To choose secondary colors you can follow the following criteria. color wheel Analogous colors Analogous colors are those that are close within the color wheel . These reflect greater harmony and produce more classic and traditional combinations. For example, if your main color is purple, the closest colors would be blue and magenta. Or if you decide to use a warmer primary color like orange, the analogous colors would be red and yellow.