Why only send one email when you can automate a whole series of emails

lovowo1351@moly

Also, marketing automation as a whole is often summarised with this winning trio: trigger, rule, content:In human language, this means: “If Mr. Smith does this, send him that.” The marketer will create engagement workflows, because it’s cool, and it’s rewarding. They’ll create lots of them, so that the slightest action on a website will trigger a workflow.


Consequently, marketing automation will look something like this:Image Phone Number Data représentant le ressenti potentiel d'un prospect non intéressé qui recevrait trop de messages de solicitation avec des workflows de marketing automationBut that’s not all! It’s often been said, you need to make contact six times to make a sale, so you don’t send ONE single piece of content, you send a whole series of content. So shouldn’t it be the size of the workflow that counts.



And there we go: because all marketers are doing the same thing, prospects are being subjected to the hard law of sales and marketing pressure:GIF représentant la pression marketing et commerciale que peut ressentir un prospectSo, is marketing automation bad? Are we mad at Plezi?… Of course not. Marketing automation cannot be summed up by a simple workflow, the reality is more complex. Good marketing is using a mix of contributing factors. Plezi features UK 2.