Since Google is always

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That's right, you are reading correctly, position yourself first. Google manages, and increasingly better, to understand what a task that the search objective performs really is. This is done through increasingly vast and meticulous algorithm analysis. And, apparently, there is a growing tendency for the algorithm to start from user behavior to establish positioning factors. Since Google is always after the best user experience, the results must satisfy you. And how does this happen? Well, there are three types of searches: navigation, transaction and information. Information and transaction searches express a need.

But behind this need there is much more. There is a USA WhatsApp Number Data user looking for information, wanting to achieve an objective: discover the causes or other information related to their search.  From the results generated in the , the user will choose one, click and evaluate whether or not they are satisfied with their request. If the evaluation is positive, the user will have their claim resolved and will discover new issues related to their initial problem. In the event that his evaluation is negative, he will not find the desired answer, he will leave the page and do another result in the  or, perhaps, do another search.



And this is how Google identifies whether a result is good or not, and this, in the end, is what most affects the positioning of a page. In other words, Google is going to “reward” good content - those that helped the user solve their doubt, showed new relevant demands and helped solve them as well - with good positioning. But, beyond that, the reward will be for those content that does all this without asking for anything in return. And that is precisely what we are going to explain now: What's new about this new positioning factor? In short: the conflict between CRO x . You probably already know some positioning factors and how they affect the  and traffic of a page. But, so far, everything seemed to be very well aligned with the conversion goals.