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The key is to get to the heart of the product and emphasize its appeal and use value. If you can attract users and elicit their interest and desire, they will continue reading the LP. CTA button A CTA button is a call to action for users. Include specific things you can get into your buttons, such as "Buy" or " Try for free." The click rate of CTA changes depending on the color and size of the button. There are cases where CVR has been improved by using a button that ignores the standard mana instead of using a button that has the standard mana. Main visual image The main visual is an element that visually appeals to the future that can be obtained by using the product.

In order to appeal to the user's worries, there are many ca Bahamas WhatsApp Number ses in which images of the situation the user is worried about are installed, but it is more effective to include an ideal situation that can be obtained. Step 2: Body copy | Interests LP production process, body copy｜Interests Users who are drawn into the first view look at the body copy and decide whether to proceed to the next action. Body copy to attract interest includes: benefit The benefits specifically communicate the following: Characteristics of the product Value for users For example, in the case of beauty products, we will specifically present what ingredients are used and what state they can be transformed into. Arousing interest The key to arousing interest is to accurately understand what users want and what questions they have when they visit your page, and then provide information and content that responds to those needs.



For example, if a user is unfamiliar with a new product, it is necessary to clearly communicate the problem the product solves and the value of the product. Step 3: Body copy | Presentation of evidence and persuasion LP production process, body copy | Presentation of evidence and persuasion We present evidence to prove that the product is beneficial to users. Specifically, persuade users by presenting the following elements: Expertise Emphasize that your company is a specialized company in the field of products, and that experts in the field of products are involved in the development. It will be more persuasive if you can include an analysis of the ingredients by an expert. Additionally, using images such as graphs, illustrations, and research results will make it easier for users to understand.