It takes into account the following external limitations that cannot be contr...

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It takes into account the following external limitations that cannot be controlled: rising prices due to inflation, economic policies, declining exports, legislation, but also internal limitations: lack of qualified personnel, poor quality products or insufficient development facilities. Example Swott analysis For a start-up aiming to define the current image and a growth strategy in the next six months, the following Swott analysis can be considered: Strengths 1. What is our competitive advantage? 2. What resources do we have? 3. What products work well? We are able to respond promptly because we don't run into red tape and don't need the approval of superiors or management; We can provide quality consulting to clients because the workload is small and we allocate resources in other directions.




We quickly change direction if we find that the marketing strategy British Student Phone Number List is not working. Opportunities 1. What new technology can we use? 2. Can we expand our operations? 3. What new segments can we test? The business sector is expanding with many future opportunities for success; Local government aims to encourage local businesses; Competitors do not adapt to trends. Weaknesses 1. Where can we improve? 2. Which products are performing poorly? 3. Where are the resources lacking? The company has a small presence in the market; There is a small staff with superficial skills; The company is vulnerable to staff shortages. Threats 1. What policies are changing? 2. What are competitors doing? 3. How are consumer trends changing? We do not keep up with technological developments and cannot adapt to the latest changes; We cannot anticipate the moves of the competition. What not to do in Swott analysis The SWOTT analysis is an important tool in developing the company's strategy.




However, there are some aspects that must be avoided when it is formulated. Most of the time, analysts, specialists or entrepreneurs make a number of mistakes in the compilation of the analysis. What you don't do when developing the SWOTT analysis: you do not compile the SWOTT analysis without a good knowledge of the external environment (the market, the economic and political field, technological evolution, trends); you are not honest and do not have a self-critical approach in identifying shortcomings and disadvantages; do not enter into the analysis opportunities that are beyond the realization potential; do not take risks with a very low probability of realization; do not introduce many factors of no strategic importance into the four quadrants of the analysis; do not ignore the company management and specialists in compiling the Swott analysis.