The countries with the most users are as follows

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Advertisers will reach 1.628 billion users on Instagram in 2023. 35. In the months leading up to April 2023, the total number of users that marketers can reach with Instagram ads increased by nearly 310 million (or 23.5%). 36. The average engagement rate for business accounts is 0.71%. Instagram engagement statistics 37. Instagram account follower engagement rate is 0.6% across all businesses. 38. Reels perform better than any other content type on Instagram, averaging 2x the engagement rate of other sections at 0.93%. Global social media statistics on engagement with them picture (4) Facebook statistics Facebook usage statistics 39.


There are 2.989 billion monthly active Facebook users, which is 57.2% of all  phone numbers list internet users. 40. A total of 2.037 billion people use Facebook every day. This figure is 68% of all monthly active users. 41. In the last 12 months, the number of Facebook users has increased by 53 million. 42. Facebook was the fourth most popular social media app in the US in 2022 with 45.5 million downloads. 43. An Android user spends an average of 18 hours and 17 minutes on Facebook every month. Facebook demographics 44. 43.2% of global Facebook users are women. 45. 56.8% of global Facebook users are men. 46. ​​The average age of Facebook advertising audience is 32 years. 47. Based on the number of Facebook advertising audiences, the countries with the most users are as follows: Number of active users (in millions) Country ranking 369.9+ India 1 186.4+ United States 2 135.1+ Indonesia 3 114.2+ Brazil 4 93.3+ Mexico 5 91.9+ Philippines 6 75.6+ Vietnam 7 54.2+ Bangladesh 8 51.6+ Thailand 9 47.0+ Egypt 10 Table (2) Statistics of businesses on Facebook 48. Facebook's global advertising audience includes 2.25 billion people.





49. As of April 2023, the global average revenue per user on Facebook has reached $9.62. 50. In the past year, Facebook ad views have increased by 5% or 108 million users. Facebook engagement statistics 51. The follower engagement rate on Facebook is 0.15% across all businesses. 52. Video post types are the most engaging posts on Facebook with an average engagement rate of 0.17%. The best media according to global social media statistics picture (5) Twitter statistics Twitter usage statistics 53. Twitter will have about 353.9 million monthly active users in 2023. 54. Advertising data from Twitter shows that approximately 4.6% of the world's population uses Twitter. 55. An average Android user spends 4 hours and 48 minutes on Twitter every month. 56. Twitter was one of the top 10 social media apps of 2022 in the US with 33 million downloads.