Google Penguin 3.0: should we worry?

jankamoccasin

Privacy Guarantor V. Google Analytics: the reasons for the controversy The accusation is that of collecting users' private data through cookies (from IP addresses, to information on the browser and devices used, the languages ​​implemented, up to the date and time of access to the platforms), which are then illicitly transferred to the States United . And here, the controversy is always the same: the way in which data is transferred and processed on American servers. The level of protection of personal data is in fact very different between the USA and Europe, where the GDPR (General Data Protection Regulation) regulates the processing of sensitive information.

The risk, states the Guarantor in its official press release , is always that US Inte Consumer Mobile number Database lligence Agencies and Government Authorities access " the personal data transferred without the necessary guarantees, noting in this regard that, in light of the indications provided by the Edpb (Recommendation no. 1/2020 of 18 June 2021), the measures integrating the transfer tools adopted by Google do not currently guarantee an adequate level of protection of users' personal data. ” In fact, the IP-Anonymization solution currently guaranteed by Google is not sufficient for the GPI .



This, in fact, would be limited to a pseudo-anonymisation which simply "truncates" the last numbers of the IP address, a data which Google, as cited by the Guarantor, could reconstruct starting from the others in its possession. And switching from GA3 to GA4 doesn't seem to solve the problem either. In fact, if it is true that the solution proposed by the US giant to blocking the Privacy Shield (the system that regulated the exchange of data between Europe and American servers) was the launch of Google Analytics 4, which does not record or archive IP addresses, the Guarantor seems to think differently.