Effective Message Sending to Clients: Rules and Examples of Texts That “Wor...

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The text of the message to clients is an important denominator in the formula for effective messaging. The content and design of business notifications in mailings determines 50% of the campaign's success*. Agree, no matter what the brand and its product are, it is important to correctly present the product and communicate with the audience. To do this, you need to know and take into account the following aspects:

1. Include a “tasty”, attractive offer in the text of your newsletters

2. Write correctly, in simple and easy-to-understand language

3. Keep your letter warm and respectful.

4. “Dilute” your mailing with media content: photos, audio and video files

We wrote about these messaging rules in more detail in the first part of the article . Today we suggest learning about other principles of working with text, thanks to which the process of mass notification of users will become as simple and productive as possible.

What other rules are effective when sending messages?
Indication of company links and contacts
Effective mailings include links and company contacts. Information about the brand, its products and services allows the client to contact you quickly, easily and conveniently. Therefore, if you write about new items in the catalog - provide a link to the catalog, about new promotions - to the section with promotions, etc. Also indicate in the letter the hotline number, work email, a link to a social network or messenger where the client can always "get through" to you.



Personalization and customer segmentation
The next important rule for effective messaging is segmenting the on page seo service base by available data: location, gender, preferences, etc. For example, if you have a pet store, you can send customers advertising messages based on the age of their pets, previous purchases, and favorite products. Also, try to make automatic mailings more personalized as you communicate. That is, address the user by name, ask for their opinion on the quality of your products or services.



Two-way communication with clients
2Way communication when sending messages to customers is no less effective than personalized mailing. Instantly accepting a customer's request and providing a comprehensive answer to it is an excellent opportunity to increase conversion multiple times. However, such functionality is not available in all cases - only when sending messages on social networks in messengers. Of the communication platforms, VTsIOM claims, the most popular are WhatsApp , Telegram , VKontakte and Odnoklassniki .





Having a call to action
In addition to the possibility of two-way communication, effective mailings provide clear instructions for action. The company indicates in the text of the letter what it wants from the client, how to perform the desired action and what benefit it provides to the buyer. For example, you want the user to purchase a new marketing audit service and leave a review about it — write about it. Then — provide a link to the service, describe the process of obtaining it and give a coupon with a discount on a second audit within a year**.





In conclusion, we note: it is worth using any reason to send messages in messengers and social networks . You can safely write on the occasion of the opening of a company branch, clarify the time of an appointment or the client's contact information. Of course, it is better to evaluate the significance of the next reason, the frequency and time of notification. For example, contacting users every night is bad form.

For maximum effectiveness of sending messages, it is also useful to collect feedback, find out the needs and wishes of the audience. This way you can not only increase customer loyalty, but also develop the business itself.

What is important to consider when sending messages
No matter how beautiful and productive the text of the notification to clients is, it cannot remain unchanged. Periodically, it is necessary to monitor the indicators and make adjustments, for example:



Update your customer base
Over several months of active activity, the company has acquired new loyal customers and lost several "old" ones. Accordingly, the former should be included in the mass business mailing, and the latter should be removed in order to save further budget and time.