TV consumption is falling, Finfluencers are coming, Insta before TikTok

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Dear readers, Three hours and two minutes: That's the average amount of time every German spent in front of the television last year. Sounds like a lot? But it's almost three quarters of an hour less than in 2011, the year in which TV consumption reached its peak. Since then, TV usage time has continuously and significantly decreased . But what do people do instead? Those: statista.com You've already guessed it: you're on the Internet, especially on social networks. You can also reach your target group online in the future – if you know the rules of the game and work with the right influencers.

You can find out how best to do this in our influencer news. Have fun while reading! 1. From the internet to the stores: influencer marketing at the POS Colombia Phone Number List If you run a brick-and-mortar business, you don’t need influencer marketing? Not even close. A good influencer campaign can significantly boost visitor frequency and sales at the point of sale . Typically, an influencer takes her community on a shopping trip or to a special local event. The campaign is often supplemented by competitions or discount campaigns. We demonstrated what this could look like in our video review .



We have also listed the possibilities and advantages of influencer marketing for stationary retail. Source: influenceme.de , @johannjagd 2. The growing power of finfluencers Have you ever bought stocks that a finfluencer recommended to you on social media? Almost half of the participants in a study answered this question with “Yes!” Even though the 247 study participants were between 18 and 34 years old, predominantly male and had a strong investment affinity and are therefore unlikely to be representative of the majority of investors in Germany, the study shows how great the influence of finfluencers is in the young target group .