Data Privacy and Ethics in Digital Marketing
Choose those with an offer very similar to yours, as well as a similar axis of communication. Step Create a Competitive Analysis Dashboard This dashboard takes the form of a Google Doc or Excel spreadsheet. The objective is to group together the main data. How to create this dashboard? On the first line, write your own business and the names of your main competitors above it, to form the first column. Next, divide your table into X sections. X represents the number of social networks you monitor.Each section will be divided into subscriber volume indicator, monthly interactions, engagement Albania WhatsApp Number rate, number of publications, etc. Here is an example of a dashboard for your competitive analysis on social networks table for competitive analysis on social networks However, you can expand it with other social networks and more indicators, depending on your objectives. Among the data to observe, there is also The hashtags most often used The types of content regularly published The number of publications boosted The branding methods used Interactions by type of comments, likes, shares Etc.
https://lh7-us.googleusercontent.com/vsLUmgZghvp6QQQJ7mGW0a8zH3cwH8Gb-wBMsopdRQR5nGwR22BZu7uvSMcZW3SG2nLTmTD5dlr0YLBm0azQgS1mSh9CfMpCR_93IcAmSULxX2S6mLjHyIbDGSfX8q3EXpru0u_yt6znm81x
Step Evaluate Strengths, Weaknesses and Threats It is time to further evaluate the data from social media competitive analysis. To make it relevant to your own strategy, identify opportunities, weaknesses and threats. Strengths and opportunities In your dashboard, highlight in green your company's data that is superior to that of your competitors. You instantly identify the points on which you are one step ahead. For example, if your engagement rate is higher than others, it means that your community is targeted, engaged and satisfied with your products and services.
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