B2B Facebook targeting and advertising
B2B Facebook Targeting: Best Practices for Reaching Your B2B Audience Calendar Icon Published: Apr 10, 2023 Clock Icon 5 min. read Savannah Swanson Savannah Swanson Verified badge Digital & Social Trends Writer Chevron Down Icon When you think of business-to-business (B2B) advertising on social media, your first thought is likely geared toward LinkedIn — and that’s not wrong! At least, not necessarily. While LinkedIn is seen as the end-all-be-all for B2B advertising and targeting, there’s another social platform out there that can help you reach your professional audiences. is a widely overlooked opportunity for businesses, and we’re here to set the record straight about the opportunities Facebook’s B2B targeting and ads can offer businesses by offering some best practices to help you effectively reach your B2B audience.By the way — WebFX’s Facebook advertising services for Brazil WhatsApp Number Data B2B and business-to-consumer (B2C) brands are top-notch. Don’t believe us? Just check out our 350+ Clutch reviews and testimonials! Team up with WebFX for your next B2B Facebook ad campaign by giving us a call at 888-601-5359 or contacting us online today. Not happy with your social media engagement? We’ve got just the blog post for you. Read the Blog Post & Watch the Video Why use B2B Facebook targeting? Facebook’s B2B audience targeting gets a bad rap. There, we said it. But Facebook’s B2B ad targeting has the capability to be as specific and detailed as LinkedIn’s dynamic audiences — at least, if you follow some best practices and strategies.
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With almost 3 billion active users and a median cost per click that’s significantly less expensive than LinkedIn, Facebook is essentially a gold mine of opportunity for B2B targeted advertising, and we’ve got the tips you need to tap into it. 2 types of B2B Facebook audiences Facebook’s B2B targeting options may not be as niche and specific as LinkedIn’s, but there are still valuable audiences you can reach. Read on to learn about the two main B2B Facebook targeting options you can explore today. 1. Facebook Lookalike audiences Facebook’s B2B Lookalike audiences are a great way to reach new people who share similar characteristics with your existing audience.
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