These will create a strong brand image and increase
This helps managers focus on customer needs and desires to offer appropriate products and services. Create consistency in marketing activities : Products are suitable for prices . Distributed through appropriate channels and promoted effectively. customer trust. 4Ps in marketing 4P focuses on customers Defect The 4P strategy in marketing is a strategy that brings many benefits to businesses. However, the 4P marketing strategy also has some disadvantages such as: Limitations in market diversification : In fact, factors beyond the 4Ps such as human resources, power, and customer relationships also play an important role in marketing. Lack of interaction : The 4Ps focus on each element individually, not ensuring close interaction between them.Not suitable for service businesses : The 4P strategy was originally Telegram Number Data developed for products. Service businesses often don't have products. Therefore, it is necessary to focus on other elements of the strategy such as advertising, sales, distribution and pricing. Not for monopolistic industries : For this industry, instead of focusing on price or sales strategies, they need to focus on creating exclusive value and strengthening customer relationships. Effective process of implementing the 4P model To deploy the 4p strategy effectively, businesses need to carefully research the implementation process. Below, Miko Tech will provide a process for implementing the 4p strategy including the following steps: Research on the market and customers This is an important step to clearly understand customer needs, desires, competition and market trends. Market and customer research will help you identify suitable products or services at reasonable prices.
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In addition, understanding customer needs will help you make the right suggestions with insight into your target audience, approach and advertising to meet customer needs. From there, the marketing strategy will be more effective. To research your market and customers, you need to ask questions like: Who is likely to buy the product? What problem are they facing and need the product? What kind of product do buyers want? What are the 4Ps in marketing? Using the 4Ps to research the market is quite effective Identify the elements of the 4Ps Based on market and customer research, you will determine the elements of the 4Ps including product, price, place and promotion. Identifying these factors will help you develop the right strategy for your product or service.
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