The easiest way is to just google “copy and paste emoji” and go to a sit.
Recently discovered that Google Ads (formerly known as AdWords) is, in fact, allowing emojis in some ads. Our data scientist Mark Irvine ran some tests this week using (willing) client accounts and we have some early – and promising – results to share. Mark noticed that there was no real rhyme or reason as to which emojis were accepted and which were rejected by Google as “punctuation errors.” He did get this one through for testing and as you can see, it was served about 10% more than the non-emoji ad.It also received 4 clicks to the other ad’s 0! Emojis in ad text click-through IT Numbers rate comparison It’s not just smiley faces, either. What better way to sneak imagery into a text ad for a donut shop than with a donut emoji? Emojis in ad text example Advertisers have a lot more emoji options than smiley faces that they may be able to incorporate into their ad text. Check out this sampling of some of the more popular emojis below: Emojis in ad text emoji list As you can see, you’ve got your standard smileys, as well as some representations of various types of people (and professions).
https://lh7-us.googleusercontent.com/y5C4mRwN9_lRMuuQEAKOAS-Qi0GTkOM5dPlUfTflch9rvikL9GCLr19_mahQ91ncNnrHIdwrrQnIgmaVGgC2eQWRgTb6bi3pCt_RhJd9z8Mnl751-IfcQy0OzWl-wYDzIymvRFXUbuJ1FfxX-cR6NGM
Look a little closer, though – notice the sheer variety of emojis you could put into your ad text? We’ve got body parts, hand gestures, clothing, animals (LOTS of animals), plants, technology, weather symbols, the phases of the moon, and a whole bunch of chart, graph and app icons. You may notice that the ubiquitous “smiley face poop” emoji isn’t in this list. (I’m not sure you’d have much luck getting that one past Google in an ad anyway.) How to Insert Emoji in Your Google Ads UPDATE: There have been some questions in the comments about how to actually do this.
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